Customer Survey & consulting
The extent of customer loyalty and engagement can be hard to gauge without customer feedback.
Insync Surveys' customer survey is designed for B2B sales and marketing managers.
It measures:
- your customer EXPERIENCE
- how your customers JUDGE their satisfaction
- how customers FEEL about your service/product and organisation, and
- how customers ACT in terms of purchase behavious and as advocates for you.
The customer survey model:
Our customer survey integrates Net Promoter Score* (or NPS), a well researched and accepted measure of customer advocacy.
The impact of unsatisfied customers can be enormous:
- Losing just one top customer can force cost-cutting or even redundancies
- Midly unhappy customers could be limiting your growth via negative word of mouth
- Customer value can drop if unhappy customers allocate your organisation a lower share of their budget
Get close to your customers to find out how they run their budgets, whether your service is considered essential or discretionary, and how their internal politics favour or damage your chances of repeat sale. The customer survey is a perfect conversation starter.
Consulting options
An experienced consultant will work with your organisation from
start to finish, as the survey is a diagnosis tool. The true
benefit to your organisation comes with the actions you take as a
result of the information that you uncover.
We provide a full interpretation of the results and can also
help with, employee and customer focus groups. A large number of
clients require help with action planning once results are
available-to ensure the learning from the survey is put into
practice.
* Net Promoter is a registered trademark of Satmetrix Systems, inc., Bain & Company and Fred Reichheld
Discover our range of customer survey and consulting services:
